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Level: B1

How Anime Went Global

From Astro Boy to worldwide streaming: the rise of Japanese animation.

CEFR B1 · 277 words · ~2 min read · US English

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Words to know

comics
stories told in drawn pictures with words in bubbles
dramatic
full of strong feeling and excitement
recognizes
to know something because you have seen it before
fiction
stories that are invented, not real
translations
texts changed from one language into another
subtitles
the words shown at the bottom of a screen in another language
conventions
big meetings where fans come together to share what they love
cartoons
movies or shows made with drawn pictures

Fifty years ago, few people outside Japan knew that the cartoons they watched were made there. Today, anime series appear in the top ten of streaming services all over the world. How did that happen?

The story begins with a doctor who loved to draw. Osamu Tezuka, often called 'the father of manga,' created comics that read like movies, full of drama and emotion. In 1963, his robot hero Astro Boy became Japan's first popular weekly animated TV series. Tezuka had a small budget, so his team invented clever shortcuts โ€” fewer drawings, bold eyes, dramatic still images. Those shortcuts slowly grew into a style the whole world now recognizes.

Anime is not one thing. There are stories for small children, sports dramas, romantic comedies, science fiction, and deep films for adults. That range is one secret of its success: whoever you are, there is an anime for you. In 2003, the film Spirited Away, from the famous Studio Ghibli, won an Academy Award. After that, even people who had never watched anime knew the name.

For years, fans outside Japan had to work hard to find anime. They shared tapes and wrote their own translations. Everything changed with the internet and streaming. Suddenly, a new episode could appear worldwide on the same day as in Tokyo, with subtitles in dozens of languages.

Anime also travels beyond the screen. Fans draw their own art, dress as their favorite characters at conventions, and often begin learning Japanese. Many say the same thing: anime showed them that cartoons are not just for kids โ€” they are simply another way to tell a story, and sometimes the most beautiful one.

Check your understanding

  1. Who is called 'the father of manga'?

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    Osamu Tezuka โ€” Osamu Tezuka, often called 'the father of manga,' created comics that read like movies.

  2. Why did Tezuka's team invent shortcuts like fewer drawings and still images?

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    The budget was small โ€” Tezuka had a small budget, so his team invented clever shortcuts.

  3. According to the article, what is one secret of anime's success?

    Show answer

    There is an anime for every kind of person โ€” That range is one secret of its success: whoever you are, there is an anime for you.

  4. The film Spirited Away won an Academy Award.

    Show answer

    True โ€” In 2003, the film Spirited Away, from the famous Studio Ghibli, won an Academy Award.

  5. Before the internet and streaming, fans outside Japan found anime easily.

    Show answer

    False โ€” For years, fans outside Japan had to work hard to find anime; they shared tapes and wrote translations.

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